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E.T. Stickers for Reese's Pieces [display panel]

Major collection: Holography
Named collection: Holography Collection
Object type: hologram
Maker: McGrew, Steve; Miller, Douglas; Light Impressions, Inc.
Date made: 1982
Materials: embossed mylar foil (white light transmission); foil
Measurements: 11 in x 17 in
Nomenclature: commercial
Classification: holograms

Cardboard display panel to advertise holographic stickers used to sell Reese's Pieces candy, in conjunction with the movie `E.T.'; front of panel, when closed, shows drawing of E.T. standing in front of large moon, holding a bag of Reese's Pieces, with message `Reese's Pieces: E.T.'s Favorite Candy; when opened, panel shows examples of the stickers: a Rainbow Reflection Sticker, showing E.T.'s hand holding a pot of flowers; and a Magic Motion Sticker, showing either a group of stuffed animals or E.T. among the stuffed animals, depending on the angle of light; back of panel gives extra promotional information.

Many commercial companies experimented with holograms for promoting their products and services. Please note that due to the unique challenges of holography as a medium, high-resolution digital images are not available for most items in the holography collection. Please contact us for more information on reproducing images of holograms.

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