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Shattered Earth [National Geographic magazine cover (vol. 174, no. 6, December 1988)]

Major collection: Holography
Named collection: Holography Collection
Object type: hologram
Maker: American Bank Note Holographics, Inc.
Date made: 1988
Materials: embossed mylar foil (white light transmission); foil
Measurements: 11 1/2 in x 14 1/2 in
Nomenclature: commercial
Classification: holograms

Embossed, rainbow-colored hologram showing the front and back covers of December 1988 issue (Vol. 174, No. 6) of National Geographic magazine, hot-stamped into sheet of gold foil; left half of foil shows the front cover, which shows 2 images of a globe of Earth; depending on angle of light, one sees either a normal globe tilted on its axis, or the same globe with countries missing and large chunks of earth floating in space; written below is `As we begin our second century, the Geographic asks Can man save this fragile earth?'; on right side of foil is the back cover, an advertisement for McDonald's, which shows a McDonald's restaurant with car in the drive-thru lane; McDonalds Golden Arches sign on a pole appears in front of the building; depending on angle of light, one sees either just the arches, or a drawing of a 1950's-style McDonald's restaurant sitting within the arches.

Many commercial companies experimented with holograms for promoting their products and services. Please note that due to the unique challenges of holography as a medium, high-resolution digital images are not available for most items in the holography collection. Please contact us for more information on reproducing images of holograms.