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[Roll of Embossed Holographic Foil (Toucan Sam and Snake)]

Major collection: Holography
Named collection: Holography Collection
Object type: hologram
Maker: unknown
Date made: 1990
Materials: embossed mylar foil (white light transmission); foil
Measurements: 8 1/2 in
Nomenclature: commercial
Classification: holograms

Roll of rainbow-colored, embossed, holographic, mylar foil consisting of 4"w X 6"h blocks, each block containing the Toucan Sam (corporate mascot for Kellogg Company's Fruit Loops cereal) character smiling and flying over a large spotted snake wrapped around a tree branch; at top of each block in small letters is `TM KELLOGG CO. COPYRIGHT 1990 KELLOGG CO.'; this hologram was hotstamped into cereal boxes as part of a promotional campaign (see Notes below).

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